Fighting Poverty with Passion
As a millennial, I thought I pretty much knew it all when it came to social media. However, after attending StayLocal’s intensive social media workshops, I realized there is a big difference between managing personal accounts and organizations’ accounts.
The intensive social media workshops stemmed from StayLocal’s summer retail workshop series. The series focused on everything from commercial retail space to loss prevention and, of course, social media. At the social media workshop there was standing room only and the speaker was cramming to explain how businesses could use all of social media in just an hour and a half.
We decided to hold three workshops that each focus on a different social media platform: Instagram/Pinterest, Facebook, and Twitter.
On social media there are a variety of tools, analytic platforms, and “rules” to help an organization secure a captivating presence and make the most of the platform. Without going in to every little detail, I will recap some of the tips I gleaned from the workshops. If you want every little detail, you can go to our website to see the presenters’ slides.
Keep in mind these presentations were designed for business owners, not non-profits. However, almost all the information directly applies to or can be adapted to fit with a non-profit’s mission and goals.
*First important note: Several times I will refer to your organization’s “voice”—by this I mean the tone, language, and content of your posts.
You should pick three adjectives to describe your organization’s “personality.” I’ll give you two examples of the voices I use for two very different pages I manage to illustrate this point.
1) StayLocal: friendly, casual, and energetic
2) The Greater New Orleans Water Collaborative: calm, sophisticated/intelligent, and informed
Check out the pages to see example posts
Instagram and Pinterest
“If you liked it then you should have put a pin on it”
*Another important note! Advertise your social media on and off-line. Put your social media handles on your website, business cards, posted in store/in office (there are great examples of this in all three Powerpoints).
The “sneaky mistress”
A little birdy told me…
Finally, always remember…