Posts Tagged ‘Facebook’

As I near the close of my VISTA term I hope to leave you with a few wish words that I have learned over the course of this year.

This year is all about trial and error.

So if at first you don’t succeed:

Take a step back.

Examine what went wrong.

Engage in dialogue with those affected.

Re-Strategize.

Get to work.

You will get nowhere or nothing done if you do not build relationships!

In order to build capacity you must be willing to smooze and chat it up with the best of them.

If this is out of your comfort zone, GET OVER IT! Find alternatives ways to network.

This year will stress the poo out of YOU!

Take time to relax.

Whether that is sitting in a closet, reading a book or going to the spa, you’re on a VISTA budget but you can make it work.

 

While there may be days and months that you may not enjoy your site, try to find the glimmer of happiness and hope.

If you do not feel challenged enough, don’t sit around and have a pit party…. Take Initiative.

Think of new task and projects and present them to your supervisor.

It’s about making the most of the year. You’re there for a year, you’ll be fine!

~~~

Well folks, it’s been real! I truly enjoyed sharing my year with each and every one of you.

Time to go into the real world! YIPPEEEE!

-Malliron Hodge, Tulane CPS Education VISTA, ARISE Academy

My NOLA Neighborhood(s)

People have vastly different constructs of neighborhoods as a place of residence, identity, culture, belonging, status, etc. etc. For me, I have always taken pride in the NOLA neighborhoods where I have lived, although my relationship with the surrounding people and environment has evolved over time.

I have lived in New Orleans for almost 8 years now, and in that (relatively) short amount of time, I have lived in only 4 of New Orleans’ 72 distinct neighborhoods.

2005-2009: Uptown-Carrolton-River Bend (Tulane… but of course)

2010-2011: Mid-City/ Lakeview… well, technically “Navarre”, or “City Park”.  

2011-2012: Lower Garden District/ Coliseum Square

2012-Present: Uptown… Historically speaking, Faubourg Bouligny

Which was my favorite? It’s so hard to choose. But here is the run down on each of them based on my experiences living there.

Uptown/University area is exactly what it sounds like: college-town meets wealthy-uptown-old-money meets the real U-P-T “where you’re whip costs 2 G’s but your rims cost 3!!!” (to quote Dee-1). Lots of comfort and convenience- lots of annoying college traffic (both human and automobile). Still, there is something to be said for a community that thrives off the economic and intellectual stimulation of a university campus. There are lots of opportunities to network, plenty of places to go out and see familiar faces, and still plenty of room to stop for a nice conversation with the old lady across the street to hear some stories about the old days.

Uptown did bring me 7 feet of water in my very first apartment (basement level) during Hurricane Katrina. My place was about 2 blocks off Claiborne and I lost just about everything I had, because I had decided to move it ALL down the week before. Still- that loss, while I wouldn’t wish that on anyone- felt like a gain in the long run. I gained a different perspective on what it means to lose your treasured photographs, old t-shirts and mementos- both how hard that can be, and how lucky I was not to have lost anyone close to me. I gained friends in the shelters in Shreveport. I gained a stake in a city, whose loss was now my loss… OUR loss. I gained a drive to do more for my city.

Ironically, Uptown also exposed me to my first tornado (y’all remember tornado Tuesday???). It nearly ripped house right off the cinderblocks it was resting on. At about 4am one morning, it just tore through the Carrolton neighborhood and ripped the roofs off of all the houses on the next block over. That was 2007… I was starting to feel like maybe I was cursed with some natural disaster magnate.

Despite the “safe” reputation and image, I found Uptown to be one of the more dangerous neighborhoods that I lived in. I qualify that claim based on these anecdotal facts: most places I had broken into and robbed, most gunshots heard in my neighborhood per month, most friends robbed, etc. Perhaps the college crowd draws in people who see a transient, disconnected and largely wealthy population as an easy target. They might be right, after all.

Mid-City/ Lakeview was by far my favorite neighborhood to live in to escape the hustle and bustle of “the Scene”. While there were plenty of places to go out and have fun in Mid-City, it was less about the “scene” than the “scenery”. City Park, Bayou St. John and Lake Pontchartrain stole my heart and gave me a breath of fresh air whenever I needed it. For a city-slicker trapped in a country-boy’s body (or vice-versa? Or both? Or neither?) I sure did miss the regular interaction with the natural landscape. The diversity of neighborhoods within the area is astounding. Not to mention, when Voodoo Fest and Jazz Fest rolled around, it made everyone living outside the vicinity seem like suckers for having to put up with the parking and traffic, versus our short walk/ride from our house. The only downside is that it can feel somewhat disconnected from the rest of the “busy” parts of the city. I liked the people though. Very sweet, low-key, but not too pompous or self-important either. Good people. But the same goes for much of New Orleans anyway.

Lower Garden District had me feeling spoiled! Granted, my rent was about the same as any other neighborhood I had lived in cause I found a great deal. Still, we had easy access to Magazine street, St. Charles restaurants and bars, the street car, Uptown AND Downtown felt within walking distance. The old New Orleans style architecture set a beautiful scene for sitting on the porch or strolling through the neighborhood. Even though I knew a good amount of people from the neighborhood, I never felt fully “home” there. I never felt like I really belonged, as much as I appreciated the lifestyle and the people. I will miss being so close to downtown, to I-10, to the West Bank… did I really just say that? Yeah. That’s right. We used to ride our bikes down to the Canal Street ferry and float on over to Old Algiers to fish and drink cold beers at the old point bar. Now that was a treat.

Back to Uptown/ Faubourg Bouligny, and I can honestly say my little neighborhood is a hidden gem! The people here are unbelievably sweet and have genuine connections to each other. For example, when the power suddenly went out for a few hot hours the other night, all the neighbors gathered outside on our porches and sidewalks to share information, tell stories and commiserate in the humidity. It is my first time living in a shotgun house since I first moved to New Orleans in 2005, but this time around, living with my fiancé, it is MUCH better. I live just half a mile from a bunch of my favorite spots- Ms. Mae’s, the Columns, the Latter Branch of the Public Library, Tipitina’s… the list goes on. The location feels so central. Will I stay here for the long haul? It’s hard to tell. I am not yet at the point in my life where I can afford to buy a house. That type of purchase would seem to ensure more permanence. I do miss being close to the water. Almost every day I wish I could go fishing in City Park or ride my bike along the lake. But I can smell the sweet Uptown air, I can hear the street car and I can feel the positive energy flowing through my neighborhood. That is enough for me… that is the New Orleans I fell in love with and still love to this day.

 

-Ben Brubaker, Tulane CPS AmeriCorps VISTA, VISTA Leader

 

Friday Meeting

Month Schedule for

July

July 6- Leadership

Nonviolent Communication

Guest: Lane Burbaker, Site Coordinator of the Young Volunteer Program

 

July 13- Service Project

NFl Youth Education Town

July 20- Professional Development

Guest: Amanda Buberger, Assistant Director of Campus Community Partnerships, Tulane University Center for Public Service

July 27- Issue Based

Welcome picnic for the New VISTAs

Here I am going into a second month as a VISTA Leader for Tulane’s National “leg” of the program, which has been newly renamed as Tulane National VISTA Network (TNVNET).  In the first couple of weeks all of the other local VISTAs, located throughout the city in New Orleans, endearingly asked me, “So, what do you do?”  Without much understanding myself of my surroundings, let alone what a VISTA LEADER truly was, I would jokingly answer this question with the same question, or better yet, I would explain, with a smile, “I am just getting used to the office and who I am working with right now, I am sure it will all become more clear as time goes on.”  Well, things have become a little clearer, and I have come to understand my role as an administrator for a project which oversees sub grantees in Minnesota and Virginia.  Speaking individually with VISTAs in these two areas has opened my eyes even more to the diversity of projects in which AmeriCorps VISTA engages people in.

Otherwise, life in the “Big Easy” has been exciting with free concerts and meeting new people…thank you Essence Festival for providing volunteers with free tickets…a group of us saw Kanye West live a few weekends ago!

-Sara Weber, VISTA Leader TNVNET, Tulane University Center for Public Service

- Christina Caryl, Tulane AmeriCorps VISTA, Communities in Schools Greater New Orleans. Visit Communities in Schools Greater New Orleans, to learn more about the outreach program and volunteer opportunities in your area.

Green Light New Orleans has had the pleasure of hosting a new AmeriCorps*NCCC team- Delta 7- from the Vicksburg, MS campus for the past six weeks. The team was fantastic, and their enthusiasm as they entered their first round at a host site made working with them a breeze. The team was responsible for doing daily installations, as well as taking the lead on individual projects that were assigned for the duration of their visit and, as a group, developing and implementing a refined version of our new Tip the Block initiative. They finished their spike with Green Light with a huge amount of new experience under their belts, and Green Light is immensely grateful for the efforts that each team member contributed.

The team seemed to enjoy their first round experience. Here is a reflection from one of the team members, Beau Whiteman:

“Working with Green Light New Orleans over the past seven weeks has been a great experience.  Serving alongside Andreas Hoffman and his talented crew, the members of Delta 7 have benefited from the organization’s emphasis on flexibility and community.  While carrying out existing programs across New Orleans, they also established the criteria and processes for the “Tip the Block” initiative, wherein entire city blocks are installed and program effectiveness is maximized.  As a group, Delta 7 is proud to leave behind this framework for future teams and volunteers.  Additionally, they have been glad to help in the creation and construction of a comprehensive online social network that intertwines the website, Facebook, Twitter, and WordPress blog.  We have learned a lot during our time in New Orleans, and feel as though we taught our sponsors quite a bit as well.  We look forward to what the future may bring for us, and wish the staff at Green Light New Orleans all the best.”

Thank you, Delta 7, from everyone at Green Light New Orleans.  

- Lindsey Roper, AmeriCorps VISTA

To learn more about Green Light New Orleans, visit their website at: http://greenlightneworleans.org.

 

Google to unveil ‘Google Me’ social networking plans shortly

by @gordonmacmillan, posted on 15 September, 2010 at 10:32 am, filed under Search Engines, Social Media and tagged Facebook, Google, Google Me, Social Media, Social Networking, Twitter. 

Google CEO Eric Schmidt has said that its much talked of social networking plans, widely dubbed “Google Me”, will be unveiled later this autumn, but the suggestion that it has a Facebook killer in the works appears wide of the mark. Speaking at the Google Zeitgeist conference in Scottsdale, Arizona, Schmidt did not go into great detail according to a report on WSJ.com, but he gave a road map to the direction Google is heading with social media.

The idea of Google Me appears very much to be leaning to allowing users to access in one place all of the social information and projects they have across the web. That place would be their Google hub – their Google Me homepage. So imagine a place where you can monitor your own social media activity and that of your friends be it on Twitter, Facebook and YouTube. Google is for instance working on ways to let people know, for instance, when a particular video is being watched by many of their friends on YouTube in the same way they would find out that a lot of people liked a post on Facebook.

For this to happen of course, Google would need access to Facebook’s data and Schmidt spoke about this. Good luck with that one. Schmidt wants Facebook to open its data and for a two way flow of data to flow between Facebook say and Gmail, but as we all know Facebook doesn’t allow this to happen. Twitter would like similar data access, but no dice. “The best thing that would happen is for Facebook to open up its data. Failing that, there are other ways to get that information,” Schmidt said. Other ways? What is he going around to Mark Zuckerberg’s house with some heavy set geeks? Wait I don’t think such a thing exists. 

Commentary:

I am excited to hear about Google’s plans to incorporate social media applications into their interface. By now Google is a well-known and respected search engine and online service provider. Many individuals use Google as their primary email provider, and many businesses utilize their business tools. Facebook, on the other hand, seems to lack a similar degree of utility and credibility.

When marketing Facebook to businesses and non-profit organizations, I often get a hesitant response (e.g., “I’m not sure Facebook is for us”) accompanied by a dismissive look. Many of these businesses are under the impression that Facebook is solely for socializing or geared exclusively toward kids. However, I believe that if a provider as large and trusted as Google were to champion a similar platform, business leaders would begin to pay attention.
 
In terms of business models, social networking and media platforms offer endless opportunities in virtually every sector. Facebook and Twitter offer more than just a means to connect with friends. These outlets can provide businesses with a platform to share their goals with a global community, and to receive consumer feedback. Large corporations spend millions of dollars each year researching their customer base. If you want to know what your customers are interested in, why not just ask? They will be happy to tell you! By engaging with your clients directly, you will gain valuable feedback as well as their trust. Best of all, they will tell their friends about their positive experience.
 
Since I have not yet heard much about the new Google Me, I’m unable to determine the direction Google plans to take. As you’ll recall from previous field reports, I am a proponent of social networking sites, but I do think the market has become saturated with new (eerily similar) sites. I acknowledge that in business competition is good, but an oversupply can result in user confusion and/or lack of usage.
 
That being said, I do believe that this can be a pivotal transition for Google. If done properly, Google Me could be phenomenal. If not, it could be completely lost on users, which would be a shame. Ideally, Google Me social media components would be added to the already existing services Google provides. For instance, I’m a big fan of Google calendars. I use this feature daily for personal use, work purposes, and to coordinate community service projects. Being able to share an event (or even an entire calendar) on Facebook would allow for increased exposure and collaboration. Of course, this feature might be most attractive to businesses or professionals. It would also be nice to see a social component added to the Google Docs feature. For example, providing a direct and easy way to post a composed document to a Facebook page would be great for sharing and collaboration purposes.
 
Overall, it seems like the big question is: How cooperative will Facebook (and Twitter) be in this process? I predict, not very. Without cooperation I don’t see much room for growth, but I guess we’ll have to wait and see. –Dominica Garza, AmeriCorps VISTA

Dominica Garza is the Social Media Liaison with the Center for Public Service at Tulane University, you can contact her by email at: mediavista@tulane.edu.

Social Media Overload?

I recently read an article discussing the latest addition to Facebook called Facebook Places. This is not to be confused with Google Places (which used to be Google Local Business Center) or the new Twitter Places. Confused yet? Well, you are not alone. It seems like the longer and deeper I delve into the whole Social Media trend the more information overload I experience.

So first thing is first, let’s first get caught up with the new Facebook Places. If you are a Facebook user you may have noticed posts in your News Feeds noting geographic locations with a hyperlink. Well, this is the beginning of Facebook’s new location-based service that allows users to “check in” to various businesses, stores, and places, and then share their location, via Facebook, with their friends.  Unfortunately (or fortunately), to take advantage of this new feature a user must download the new version of the Facebook iPhone application. If you don’t have an iPhone, you will have to use the Facebook touch mobile site that supports both HTML 5 and geolocation.

Sounds familiar, doesn’t it? In June 2010 Twitter announced, the launch of Twitter Places. Twitter Places allows users the ability to tag Tweets with specific places and create new Twitter Places. Along with this, Twitter announced they are working on bringing Twitter Places to their other mobile applications, including Twitter for iPhone, Android, and Blackberry.

So how is this different from Google Places? As of April 2010, Google began offering business owners, organizations and customers the opportunity to list their business on the new Google Places (formerly known as the Google Local Business Center).   Among the new changes is a Customized QR Code feature. Using this feature, businesses can download a QR code that is unique to their business which can then be placed on business cards or other marketing materials. Customers can then scan them with certain smartphones to be taken directly to the mobile version of the Place Page for that business.

To me, Facebook Places, Google Places, and Twitter Places sound awfully similar to geolocation networks provided through Foursquare, Loopt, and Gowalla.

The influx of networks with eerily similar features has left business owners and organization leaders with a feeling of information overload as well – and rightfully so. To my knowledge, there is no Better Business Bureau for social media networks. So what is one to do? Well, there are plenty of rating and review sites. From a business model perspective, my best recommendation would be to check third-party reviews and examine case studies on how various businesses are actually using such tools to support their business plan. Remember, just because you can and it is free doesn’t always mean an organization should take advantage of each and every network out there. It is too much to keep up with and frankly there is not enough time in the day. Keep asking yourself, how will this benefit my consumers? How will this help achieve company objectives? It is easy to get caught up in the latest tech trend or emerging network, but remember the (desired) results should dedicate your actions. If you do not see the potential for a set of desired outcomes, then maybe your time would be better spent pursuing other efforts. – Dominica Garza, AmeriCorps VISTA 

Dominica Garza is the Social Media Liaison with the Center for Public Service at Tulane University, you can contact her by email at: mediavista@tulane.edu.

I, personally, hate online fundraisers! I know the idea of using today’s social media outlets improves fundraising, and that, I can handle. What I struggle with is the increased presence of online fundraising sites and non-profit organizations increasingly spending more and more time and effort on these nation and international fundraisers. It takes a lot of effort to win the funding from these sources, i.e. Global Giving, Pepsi Refresh, Kickstarter, etc.  It is an investment of time to set up these projects, and basically becomes a full-time job to manage the project—what with email blasts, Facebook reminders, Tweets linking followers to the voting button, and all of the other outlets through which an organization attempts to market itself.

Now, maybe this isn’t too difficult for larger organizations, but for a struggling non-profit with only two staff members and three AmeriCorps volunteers, this becomes a riskier investment. Much time and attention from just a few individuals must be focused on the progress of these projects in order for the organization to reap any benefit, which is still not guaranteed. Green Light has spent (and is continuing to spend) much time and effort into vying for funds from various online fundraisers. That became my primary assignment—or new focus shift, if you will—a little over a month ago.

After one attempt at submitting a project for the Pepsi Refresh challenge, which was unsuccessful do to the fact that thousands of other people across the nation are trying to do the same thing at the same exact second, I got to refine the project only to completely scrap the project and create a completely new project focused on oil spill recovery at the very last minute. Needless to say, I think that the idea to expand our operations out to areas affect by the oil spill is nothing short of necessary. Green Light seeks to assist those with the fewest resources and the Gulf communities affected by the spill definitely fit that description at this time. So, I re-do the project emphasizing that any relief that these community members receive helps, and that we are providing a free installation of energy saving light bulbs which results in lower electricity bills, and I recreate all of the social media messages that are scheduled to go out for the entire on Hootsuite (thank you Dominica), and I attempt to submit the project at 11:00:01pm CST, and mine is not one of the first 1000 projects accepted. Anger ensued! I have since attempted to submit this project for the 3rd time, it was finally accepted and will be posted as of August 1st. This is of no comfort to me…none…well, aside from the knowledge that I will never have to wait around to press that submit button again, ever!…

Also, as I’m sure anyone reading this is aware, Green Light participated in an Ebay-Humanity Calls Fundraising Tournament for the Environment. We did this in collaboration with our sister organization Green Light South Carolina. The ED in South Carolina set up the project, I modified it, we were going to both work on promoting it while she took the lead on management of the project. Well, when I mention that we have only a few weeks left, Green Light freaks out and decides that we should make major push to get in a position to receive funding. For two weeks, multiple times a day, email messages, Facebook notifications, and even phone calls soliciting friends to vote consumed the activities of everyone at Green Light. I think back on that and I honestly cannot see that the benefit of our time and energy outweighed the cost of all of our effort. We did, on a positive note, end up in 10th place, receiving about $3500. But is that sum of money really worth the time spent on promoting the fundraiser?…

And that’s not even the end of it! As of yesterday (July 5th) Green Light’s fundraising project for communities affected by the oil disaster became active on Global Giving. This fundraiser is based solely on donors- donors are able to see a project description with tangible goals and donate based on designated amounts that identify the amount of energy saving bulbs that those funds will provide. A very cool way for people wishing to donate money to find an organization or mission that they really care about. I am in charge of managing this project as well. I fear that after bombarding people with requests for the last online fundraiser we did, no one will be willing to donate to our cause such a short time after we last asked them to help. AND, our ED wants me to do this again next month- with Pepsi Refresh up and running at that time, mind you- with yet ANOTHER online fundraising forum, Kickstarter. I think Kickstarter is the most interesting and innovative of all online fundraising we’ve had experience with, I just cannot image someone wanting to donate to our organization by that time after we have harassed them for months about other fundraisers.

All in all, though online fundraising sites seem like a really great way for non-profits to compete for funds I have come to believe that they are largely ineffective, time consuming, and overall just not cost-effective. I’m amazed by organization that are able to effectively use these platforms (kudos Mondo Bizzaro), but I would not recommend them to my friends for their organizations…at least not while I’m still fuming about them. Well, sorry for the rant, but I just needed to air that. Other than that, Green Light has been “interesting” as usual- one of our current NCCC members was removed from the team, I’m now doing volunteer coordination (whooray!) in addition to all of my other tasks (boo!), and one of our AmeriCorps* State and National Delta Direct Service members ended her service at Green Light early due to her dissatisfaction with her job assignment and the management of the organization…but more about that later, I’m sure… -Lindsey Roper, AmerCorps VISTA

To learn more about Green Light New Orleans, visit their website at: http://greenlightneworleans.org.

Since I started my position as a Social Media Liaison with Tulane University’s Center for Public Service AmeriCorps VISTA program, I have been following (via Social Networking) many leaders and innovators in the industry. Now, about eight months in, I believe I have gotten a sense of the tone and style of many of these individuals. One of my favorite Social Media Strategists (that I would recommend following closely) is John Haydon. He runs a social media marketing and consulting firm for non-profits and develops extremely helpful newsletters, posts, videos, tutorials, and publications on the topic.

One of the re-occurring questions I receive from individuals I work with is, “How do I get a stronger following on my organization’s Facebook page?” I usually give them a few basic tips, which are pretty simple to implement and have proven to be successful. However, recently I came across a related article posted by the very helpful, John Haydon on that exact question. So for this month’s Field Report, I thought I would share his insights on the topic.

11 Ways to Promote Your Facebook Page outside Facebook
By: John Haydon

  1. Email Your Fans – I have a client who got over 3,000 fans in one week simply by sending an email to their rather huge email list. Do this. It’s very easy, and you might be surprised how many new Facebook Page connections you receive. When you write this email, be very clear about what people can find on your Page that they won’t find elsewhere. Give them a compelling reason to “like” your Page.
  2. Email Templates – Most times, people need to see a call to action multiple times before they like your Page. Design your email template with a link to your Facebook Page in the sidebar. This way it’s included in every email.
  3. Blog About Your Facebook Page – Write a post that elaborates on a comment someone wrote on your wall. Include a link to your Page.
  4. Use It For A Webinar – If your org does webinars on a regular basis, make Facebook Page wall the place where follow up questions are answered.
  5. Tweet About It – Sounds simple enough, right? Just make sure you give folks a reason to click through to your Page. For example, if there’s a great stream of comments on a post, then tweet about it. Use Twitter as an extension to pull in more people into an existing conversation on your Page. Don’t just say “like our Page!” It adds no value.
  6. Post Donation – When people donate to your organization, your org is foremost in their mind, which means that that’s the perfect moment for them to “like” your Page. If you’re conducting a campaign (either fundraising or collecting signatures for a petition), make sure that there’s an opportunity for folks to “like” your Page after they donated or signed the petition.
  7. Print It – The best way to promote your Facebook Page in print (annual appeals, newsletters) is with a custom URL. These are much shorter than the default Facebook Page URL, which no one would ever take the time to copy from a printed page. If you haven’t created one yet watch this video.
  8. Put It In Your Footer – If you’re like me, when you want to learn more about an organization, you’ll scroll to the bottom of their website, where you’ll typically find “about” “contact” and “jobs”. Putting a Facebook logo in the footer of your website is another way to increase your Page fanbase.
  9. Incentivize Your Page – If you have something to offer that has real value, like Danny Brown’s new book “7 Ways to Market Your Business on Facebook”, offer it as a free download in exchange for liking your Page. You can blog about your offering, but make sure it’s only available on Facebook. Curious how to do this? Watch this video.
  10. Make A YouTube Video – Will It Blend has an excellent video where  they blend Facebook. It’s a genius promotion of their Facebook Page. And if you are in the YouTube nonprofit program, you can annotate your video with a link to your Facebook Page.
  11. LikeBox – A LikeBox is an interactive way to promote your Page on your website. It allows you to display how many users already like your page, and which of their friends like it too. Visitors also see recent posts from the page and can Like the page with one click. All without needing to visit the page.

There you go, 11 simple (but, effective) ways to build your social network. What is your organization doing to build their Facebook network? Please share your ideas, thoughts, successes, and feedback by leaving a comment. –Dominica Garza, AmeriCorps VISTA  

To learn more about the Tulane AmeriCorps Social Media Initiative, contact Dominica at: mediavista@tulane.edu.